Foreign Media Promotions specialises in the use of entertainment for sales promotions. To achieve this it can make use of the infinitely varied offerings of the labels and publishing companies of Foreign Media Group. Foreign Media Promotions is particularly focused on A-brands, retailers and service providers. For sales promotional purposes Foreign Media Promotions develops premiums on the basis of a tightly controlled outlay within a fitting budget. This means that not only the impact but also the content is completely attuned to the brand values, the target group in question and the desired plan of action. Apart from sales promotions Foreign Media Promotions also offers its retail partners various possibilities for joint promotional activities such as contests and discounts. For the movie Kameleon 2 a unique Kameleon CD-Rom was developed (400,000 copies) for Witte Reus, which was a free gift to each customer buying a packet of the detergent. Together with Calvé Pindakaas and the television station Jetix we developed the sales promotion 'How to become a movie star', which was communicated via 1 million jars of peanut butter. Each customer buying two Dove products from an outlet of the DA drugstore chain received a free DVD of the popular television series Rozengeur en Wodka Lime. By dividing a season into three DVD's a premium was created that was not only within the budget specified but also stimulated collecting behaviour. Douwe Egberts in conjuction with the wholesale chain Makro realised a special edition of Over alles en iedereen by Albert Verlinde. The book bore the Douwe Egberts logo and included an extra column on the subject of coffee.

Westersingel 52
8913 CL Leeuwarden
The Netherlands

P.O. Box. 252
8901 BB Leeuwarden
The Netherlands

T. +31 58 2948948
F. +31 58 2948943

www.foreignmediapromotions.com